We believe that any design decision need to be informed by data, which is why we believe that research and user testing are critical components in the design process.
Our methodology is anchored in ISO 13407 – the international standard for human-centered design processes. We strive to identify the various users (both staff and customers) and understand their needs, goals and beliefs, in order to ensure we are meeting their needs and exceeding their expectations with our solutions. When your focus is on the user, success follows.
We don’t simply take a brief and execute it – we strive to understand the root causes of issues and challenge the status quo, to ensure we are actually solving the correct problems with our designs.
We believe that you can only know if you are successful with a design if you measure it. Whether your metric of choice is Analytics, Net Promoter Score (NPS), Customer Satisfaction or Customer Effort Score (CES) – we aim to quantify the impact of our design.
We design world class user experiences (UX) for websites, mobile apps and internal systems by following an iterative user centered design process that includes low-fidelity and high-fidelity wireframes, prototypes and user interface design (UI).