Sand Dollar Design is proud to announce that the Mukuru Mobile App, has been awarded the “Most Innovative Online Remittance App” by Global Brands Magazine as part of their 2021 FinTech Awards. Our team is responsible for the User Research, User Experience Design and User Interface Design of this mobile app, in combination with Mukuru’s in-house subject matter experts and their mobile app development partners.
About Mukuru – a leading International Fintec Company
Mukuru was founded in 2004 in the United Kingdom and is the largest remittance and money transfer provider in Africa with over 8 million customers. Mukuru has positioned itself as a leading Fintec company in recent years, and their focus on digital transformation and financial inclusion is at the heart of their success.
About the Global Brand Awards
The Global Brand Awards aim to honour companies that have performed extraordinarily well in their field, and to create global awareness around the significance of exceptional service delivery. Nominations are accepted for different countries and regions, and across a wide range of categories. Entrants were adjudged by an independent external research agency before an internal team determined the award winners based on fundamental objectives.
“This award really validates the approach we followed when building the App – putting the customer at the centre of all transactional flows and UX design decisions, and releasing a beta product version to a subset of customers as early as we could, to get their feedback before the product was finalised. We are thrilled to be able to deliver technology which meets our customer needs so well! ”Sandy Rheeder, Mukuru CIO
What does an award-winning design process entail?
The human centred design team from Sand Dollar Design followed a research driven, collaborative design process, that included the following activities:
• Competitor Research
• Interactive Prototyping
• User Testing
• UI Design
• Style Guide (Design System)
A key part of the process was understanding the vision that the Mukuru stakeholders had for their new mobile application, and ensuring that we informed the strategy and design decisions with insights from actual users. Our team of experienced User Experience Researchers, Strategists and Designers, coupled with our talented Visual Designer, delivered a comprehensive set of high-fidelity designs in the form of an interactive prototype, that was validated through usability testing, that typically increases the quality of the final product by fixing issues during design, instead of during development.
The new Mukuru App (available for Android, IOS and Huawei AppGallery) empowers customers to create orders and send money to 14 countries: Bangladesh, Botswana, Cameroon, DR Congo, Eswatini, Kenya, Lesotho, Malawi, Mozambique, Nigeria, Pakistan, Uganda, Zambia, and Zimbabwe.
“We see this award as an acknowledgement of all the hard work and passion our people have put into delivering the finest fintech products and services that take their cue from our customers’ needs and aspirations for greater financial security and a better life.”Andy Jury, Mukuru CEO
Partner with Sand Dollar Design to design and develop your next solution
Sand Dollar Design is an award-winning global design firm. If you or your company are considering investing in developing a mobile app or other solution, or would like our input into the decision-making process, book a free consultation with us to discuss how we can partner with you to deliver something great.